If it is not found in the on-line database, it has to be created from scratch.  This is a user built db so, every profile in the on-line, was created by a user.

Just out of curiosity, what is the title of the film you are trying to add?

Hi Vikingbear.

The way I do it is this:

First do the same as adding any DVD to your collection:
Click on DVD and "Add DVD to collection"
Type in the UPC.

If the UPC is not recognised (says "Title: (unknown) ?" below the inputted code):
Make sure it's correct
If it is; click on "Add DVD" button anyway (as you do to add known DVDs)
Click "yes" to continue in pop up box

Write in the DVD's UPC, title, Region and locality yourself.
You can check the "Edit this profile now" checkbox if you want to add other details to this new DVD.

If you do choose to add all the DVD details yourself (straight away or later), then you can contribute the DVD to the database collection. This is how all of the other DVDs got into the collection in the first place!